Copywriting + Branding
Content That Connects
Great design turns heads—words win people over.
Whether someone’s landed on your site for the first time or clicked through from socials, your copy isn’t just sitting there—it’s working. It’s connecting, convincing, and converting.
Em Burfitt – my cousin and my go-to copy expert – writes content that sounds like you, speaks to them, and drives real results. That could be homepage copy that nails your tone, CTAs (Call to Actions) that make people click, emails people want to read, or a content and brand strategy that brings it all together.
Because when the words are right, they don’t just fill space—they drive sales, build your brand, and get people to care.
How can Em help?
Big or small, your business deserves words that work hard and sound like you. If you want copy that talks the talk and gets people to walk the walk, Em’s content services might just be the secret weapon your business didn’t know it needed.
Copywriting Services
Web Copy
Clear, branded content for your website—SEO-friendly, user-focused, and packed with CTAs that convert.Content Audit
A thorough review and refresh of your website content—updated, optimised, and ready to perform.Landing Pages
Targeted pages for promotions, events, or lead capture—designed to drive bookings and enquiries.Case Studies & Testimonials
Real client stories that showcase your wins and build trust with customers—both new and loyal.
Social Media
Scroll-stopping posts and captions that grow your community—and your brand.Email & Newsletters
Simple, on-brand emails that keep customers coming back and boost repeat sales.Blog Posts & Articles
Valuable articles and guides that improve your SEO and position you as the local expert.Content Strategy
A clear, practical plan for what to say, when, and how—so your message always hits home.
Brand Strategy Services
You don’t need to be a big business to have a strong brand.
Whether you’re just starting out or looking to tighten things up, brand strategy is about getting clear on who you are, what you offer, and how to talk to your customers in a way that actually sticks.
Em helps define your voice, your values, and the message that makes you stand out—so every bit of your content feels consistent, confident, and totally you.
Tone of Voice Development
Define a tone that feels natural to your business and resonates with the people you want to reach.Key Messaging
Craft clear, consistent messages that tell customers exactly who you are and what you offer.Taglines & Slogans
Develop short, memorable phrases that help your brand stick in people’s minds.Core Brand Values
Identify the values that drive your business and use them to shape how you communicate.
Brand Story
Create a simple, compelling story that builds trust and helps customers connect with your business.Brand Style Guide
A simple, easy-to-use guide to keep your tone, messaging, and look consistent across your website, socials, and marketing materials.Content & Social Ideas
Discover practical ways to express your brand through content, social media, and marketing.Outside Perspective
Gain clarity and confidence with expert insight into what makes your brand unique.
Copywriting & Brand Services Pricing
No jargon, no surprises. Whether you need fresh website copy, engaging emails, or a clear brand voice, my pricing is simple and tailored for small businesses. Writing and branding don’t have to be overwhelming—I’m here to make your words work hard.
Copywriting Pricing
Hourly Rate – £35 per hour
Charged in 15-minute intervals, so you only pay for the time you need.
Ideal for quick updates, copy tweaks, and small jobs.
Block Hours Packages
Buy a bundle of hours upfront and save compared to the standard hourly rate.
5 hours for £150
- 10 hours for £300
Flexible and hassle-free. Use your hours whenever you like—there’s no rush and no expiry date, so you can take your time and get the support you need when it suits you.
Day Rate – £210
Book a full 7-hour day at a discounted rate—great value compared to hourly billing.
Perfect for bigger projects, deep dives, or dedicated focus time.
Monthly Retainers
Starting at £350/month for up to 10 hours of regular, priority content and brand support.
Includes ongoing strategy, quicker turnaround times, and a consistent partnership to keep your marketing on point.
Perfect if you want steady help with newsletters, blogs, social posts, or brand messaging—without the hassle of booking every job separately.
Brand Strategy Pricing
Whether you’re just starting out or looking to sharpen your brand, I offer clear, practical brand strategy services that help you stand out and connect with your customers.
Brand Style Guide — £250
A simple, straightforward guide covering your tone of voice and key messaging — so your brand always sounds consistent and authentic.
Full Brand Strategy Package — £600
A deep dive into your business goals, audience, and competitors, plus key messaging and a content plan to keep your marketing focused and effective.
Get in Touch
Whether it’s a quick copy update or ongoing brand support, we’re here to help small and micro businesses stand out online. If you’re interested in working with Em, just fill in the contact form below or email me directly – and I’ll make sure she gets in touch.